Sample Index
Green Leaf Intelligence

The Private Scoreboard for Service-Based Businesses

A Live Health Score for Service-Based Businesses.

And what your business is worth, updated every month.

Move the score. Watch your value follow.

Green Leaf Intelligence is built on the same framework buyers, lenders, and investors use, so you can build a more valuable business with intention, whether or not you ever sell. And you build it alongside a private community of owners doing the same.

Built on the Certified Value Growth Advisor (CVGA) methodology, offered through NACVA, the National Association of Certified Valuators and Analysts.

MRDN

Sample member
Enterprise Value
$11.4M
+26.40% Since Onboarding
Share Price $126.40
You GLI Index Average
Health Score82 / 100
EBITDA Margin21%
Revenue Growth+14% YoY

Every member starts at $100. Percentage movement is the benchmark, regardless of company size.

Who It’s For

One index standard for service-based businesses. Three categories.

GLI is built for owners of service-based businesses doing $3M–$30M in revenue. Same score, same Index, whatever trade you’re in.

01

Outdoor Property Services

The businesses responsible for everything outside the building: recurring, route-based work that resets every season.

Landscaping & lawn care · Tree care · Pest control · Pool construction & cleaning · Snow & ice · Irrigation · Hardscape · Holiday lighting

02

Mechanical & Structural Trades

The licensed trades that keep buildings running: high-ticket service and recurring maintenance agreements.

HVAC · Plumbing · Electrical · Roofing · Fire protection & security · Garage doors · Septic & drain · Chimney & fireplace

03

Property Construction & Improvement

The contractors behind every renovation, addition, and build-out: project-based revenue, referral-driven growth.

General contracting · Kitchen & bath remodeling · Flooring · Painting · Concrete · Fencing & decks · Tile & masonry

Your business is the biggest
asset you own.
And the one number
you don’t know.

You can check your home’s value, your 401(k), and your portfolio any time you want. The business you’ve spent your life building is the one asset you can’t see, track, or price.

Green Leaf Intelligence exists to change that. Learn More
The Green Leaf Community

Your number opens the door.
The community is why you stay.

Green Leaf Intelligence is more than a dashboard. Behind your number is a private community of serious owners who run service businesses like yours.

The Green Leaf Intelligence app. Your community, events, and library, on your phone. Available on iPhone and Android.

  • Monthly reports and the IndexYour monthly reports, industry analysis, and the latest Index numbers, posted to the community every month.
  • Peer discussionA working space where owners trade real approaches to real problems, from labor to cash flow to succession.
  • Live eventsThe Monthly Close, quarterly market sessions, and guest experts, on the calendar and worth the time.
  • Courses and the LibraryStructured courses, the Metric Library, Industry Intelligence, and the Video Vault, built to help you read your number and move it.
  • Direct connectionA member directory and private messaging, so you can reach any owner directly.
Member discussion in the Green Leaf Community app
Live events, including The Monthly Close
Member notifications and messages

Sample screens from the Green Leaf Intelligence app

Green Leaf Intelligence is neutral by design: no commissions to earn, no deal to push, no agenda but yours.

See where your business stands.

30 days free. Then $599 a month. Cancel anytime.

Start Your Free Trialor talk to us first
The Brief
Enterprise value intelligence, twice a month.
What’s actually driving value in the service trades: benchmarks, deal activity, and the numbers behind them. Written for owners.
Start Your Free Trial 30 days free